Why a Branded PowerPoint Template is a Must!

Though they’re often underrated, PowerPoint templates play a very crucial role in helping make presentations stand out. They are an indispensable marketing tool that aid face-to-face meetings and make communicating key thoughts and ideas so much easier. This being said, ...

Why Does Colour Psychology Matter in Branding

Colour has a formidable influence on people’s behaviour and the decisions that they make. Brands that utilise this fact in the way they present themselves and their products or services are more likely to see engagement and response from ...

How to Use Linkedin to Market Your Business Effectively

FREE LINKEDIN MARKETING STRATEGY LinkedIn is a very powerful social media tool to boost your business that can help you expand your business network, generate sales-ready leads, and capture your target audience’s attention. Linkedin is THE ideal platform for social ...

10 TIPS FOR STARTUPS THAT CAN GUARANTEE SUCCESS

Setting up a business from scratch is the most exciting and adventurous journey you will embark on but it can quickly end if you’re not well prepared. Here are some tips that can guarantee that your startup journey is ...

Growth Hacking and Social Media

The term ‘Growth Hacking’ is often misunderstood to be a part of marketing. It is actually different from marketing and has a separate role and function. I always believe in understanding concepts by looking at context and history. So ...

CREATING IMMORTAL BRANDS

A lesson from Fashion houses that have stood the test of time. 1. Know who you are: Brand identity is key, without sounding too zen-master like; you need to know who you are before the world knows you.  The key lies ...

5 SOCIAL MEDIA HACKS TO SWEAR BY

Social media has become a vital part in every company’s branding and marketing strategy these days. While some companies hire dedicated digital media agencies, some hire employees to do the same, but the rules they both play by are ...